dha College of Design

Hyunjoo Im, Ph.D.

Specialties & Expertise

  • Affective responses of consumers: Enjoyment, pleasure, impulsive decisions, aesthetic responses
  • Consumer decision-making using digital technology
  • Visual perception and information processing   


Course Titles

  • RM 2234 Retailing in a Digital Age
  • RM 4216 Retail Promotions
  • APST 8268 Behavioral Aspects of Dress
  • APST 8272 Digital Consumers: Theories in Retail and Consumer Studies


Selected Scholarship

  • Whang, C., & Im, H. (In press). Does recommendation matter? Focused on different types of recommender system and sponsored recommendation. International Journal of Retail & Distribution Management.
  • Park, M., Im, H., & Kim, H-Y. (In Press). “You are too friendly!” The negative effects of social media marketing on perceptions of luxury fashion brands. Journal of Business Research.
  • Koo, J., & Im, H. (In Press). Going up or down? Effects of power deprivation on luxury consumption. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.10.017
  • Park, M., Im, H., & Kim, D. Y. (2018). Feasibility and user experience of virtual reality fashion stores. Fashion and Textiles. 5:32. https://doi.org/10.1186/s40691-018-0149-x  
  • Im, H., & Ha, Y. (2018). Attract, captivate, and make them return: Processing fluency effects on time perception and loyalty intention. International Journal of Electronic Marketing & Retailing, 9(2), 126-144. https://doi.org/10.1504/IJEMR.2018.090889
  • Kwon, H., Ha, S., & Im, H. (2016). Influence of mere presence of other shoppers on customer satisfaction: Social impact theory perspective. Journal of Retailing and Consumer Services, 28,304-309.  
  • Im, H., & Ha, Y. (2015). Is this mobile coupon worth my private information? Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context. Journal of Research in Interactive Marketing, 9(2), 92-109.
  • Im, H. & Hokanson, B. & Johnson, K. K. P. (20015). Teaching creative thinking skills: A longitudinal study. Clothing and Textiles Research Journal, 33(2), 129-142.
  • Im, H. & Lee, M. Y. (2014). If I can’t see well, I don’t like the website: Website design for both young and old. Journal of the Korean Society of Clothing and Textiles, 38(4), 598-609.
  • Ha, Y., & Im, H. (2014). Determinants of mobile coupon adoption among US consumers: Assessment of gender difference. International Journal of Retailing and Distribution, 42(5).
  • Im, H., & Ha, Y. (2013). A model of permission-based marketing: Enablers and inhibitors of mobile coupon adoption. Journal of Retailing and Consumer Services, 20(5), 495-503.
  • Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96. 



Professional, Institutional, and Community Leadership and Service

  • Director of Graduate Studies, the Design Graduate Program, 2018/19-2020/21
  • Chair of the External Relations Committee, International Textiles and Apparel Association, 2017-2018.
  • Co-editor of International Journal of Retailing and Distribution Management: Focused issue on Omnichannel shopper experience, 2018.
  • Co-editor of Journal of Fashion, Style, and Popular Culture: Focused issue on Fashion and Social Responsibility, 2013
  • Editorial Review Board Member, International Journal of Costume.



  • Faculty Best Paper Award, American Collegiate Retailing Association (ACRA), 2014, 2016.
  • Best Paper Award, the Korean Society of Clothing and Textiles, 2014, 2017.
  • Best Paper Award, Global Fashion Management Conference, 2014.
  • Paper of Distinction Award, International Textiles and Apparel Association (ITAA), 2010, 2014.
  • Best Research Paper Award, International Textiles and Apparel Association (ITAA), 2009.





Associate Professor

Retail Merchandising Program

Director, Design Graduate Program


Department of Design, Housing, and Apparel
348 McNeal Hall

1985 Buford Ave.

St. Paul, MN 55108-6136

(612) 625-8234


Contact Information

College of Design

Saint Paul Offices

32 McNeal Hall, 1985 Buford Ave, St. Paul, MN 55108

P: 612-626-9068 | F: 612-625-1922

[directions and maps]

Minneapolis Offices

101 Rapson Hall, 89 Church St SE, Minneapolis, MN 55455

P: 612-626-9068 | F: 612-625-7525

[directions and maps]