dha College of Design

Naeun Lauren Kim, Ph.D.

Specialties & Expertise

  • Collaborative Consumption

  • International Retailing

  • Digital Entrepreneurship

  • Consumer Behavior


Course Titles

  • RM 1201 Fashion, Ethics, and Consumption

  • RM 4217 International Retail Markets


Selected Scholarship

  • Kim, N., & Jin, B. (under review). Why buy new when one can share? A scale development for collaborative consumption of consumer goods. International Journal of Consumer Studies.

  • Kim, N., & Jin, B. (under review). Addressing the contamination issue in collaborative consumption of fashion: Does ownership type of shared goods matter?. Journal of Retailing and Consumer Services.

  • Jin, B., & Kim, N. (In Press). Soles4Souls: A case of successful social entrepreneurship based on used shoes distribution. NC State Business Case Study.  

  • Jin, B., Kim, N., Yang, H., & Jung, M. (In Press). Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status. Asia Pacific Journal of Marketing and Logistics.

  • Jin, B., Yang, H., & Kim, N. (In Press). Prototypical brand and cultural influence: Enhancing less distinctive country image for marketing of its products. Management Decision.

  • Jin, B., Cedrola, E., & Kim, N. (2019). Process innovation: Hidden but powerful tool. In B. Jin & E. Cedrola (Eds), Process innovation in the global fashion industry, New York, NY: Palgrave Macmillan.

  • Almousa, A., Jin, B., Yang, H., & Kim, N. (2018). The mediating effects of micro country image by product category and country. International Journal of Market Research.

  • Jin, B., Almousa, M., Yang, H., & Kim, N. (2018). Differential effects of macro and micro country images by product category and by country among Saudi consumers. Management Decision, 56(8), 1663-1681.

  • Jin, B., Almousa, M., & Kim, N. (2018). Retailing amid regulation and religion: Unique challenges and opportunities facing market ventures in Saudi Arabia. Journal of Cultural Marketing Strategy, 3(1), 70-81.

  • Kim, N., & Hong, L. (2017). The power of culture in branding: How the Korean Wave can help global brands thrive in Asia. Journal of Brand Strategy, 6(3), 293-307.


Honors and Awards

  • Sarah Douglas Fellowship for Professional Promise, International Textiles and Apparel Association (ITAA), 2018

  • Paper of Distinction Award – International Track, International Textiles and Apparel Association (ITAA), 2016




Assistant Professor

Retail Merchandising Program


Department of Design, Housing, and Apparel
368B McNeal Hall

1985 Buford Ave.

St. Paul, MN 55108-6136

(612) 626-1942


Contact Information

College of Design

Saint Paul Offices

32 McNeal Hall, 1985 Buford Ave, St. Paul, MN 55108

P: 612-626-9068 | F: 612-625-1922

[directions and maps]

Minneapolis Offices

101 Rapson Hall, 89 Church St SE, Minneapolis, MN 55455

P: 612-626-9068 | F: 612-625-7525

[directions and maps]