Specialties & Expertise

• Strategic Retailing Management

• Consumer Behavior

• Ethnic Minority Entrepreneurship

• Rural Retail Revitalization

Course Titles (resident and outreach teaching)

• RM 4123/ApSt 5123 Living in a Consumer Society

• ApSt 8271 Retailing: Strategic Perspectives   

 Selected Scholarship

• Joo, B.,& Kim, H-Y. (2021). Repositioning luxury fashion brands as intentional agents: The roles of consumer envy and admiration. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-06-2019-0135
• Kim, D., & Kim, H-Y. (2020). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.02.020
• Song, S., & Kim, H-Y. (2020). Celebrity endorsements for luxury brands: Followers vs. non-followers on social media. International Journal of Advertising. 39(6), 802-823.
• Lee, Y., & Kim, H-Y. (2019). Consumer need for mobile app atmospherics and its relationships to shopper responses. Journal of Retailing and Consumer Services, 51, 437-442.
• Sina, A. S., & Kim, H-Y. (2019). Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays. Journal of Global Fashion Marketing, 10(2), 129-144.

• Kim, H-Y., Im, H., Park, M., & Lee. Y. (2018). Hmong-owned small businesses in Minnesota: Implications for Extension educators and program developers. Journal of Human Sciences and Extension, 6(3), 216-231.

• Kim, H-Y., Lee, J., Mun, J., & Johnson, K. K. P. (2017). Consumer adoption of smart in-store technology: Assessing the predictive value of attitude versus beliefs in the technology acceptance model. International Journal of Fashion Design, Technology and Education, 10(1), 25-36.

• Johnson, K. K. P., Kim, H-Y., Mun, J., & Lee, J. (2015). Keeping customers shopping in stores: Interrelationships among store attributes, shopping enjoyment, and place attachment. The International Review of Retail, Distribution and Consumer Research, 25(1), 20-34.

• Kim, H-Y., Johnson, K. K. P., Kang, J., & Lee. J. (2014). Latino retail entrepreneurship in Minnesota: Implications for Extension educators. Journal of Human Sciences and Extension, 2(1), 90-101.

• Kim, H-Y., Lee, J., Choi, D., Wu, J., Johnson, K. K. P. (2013). Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty. Journal of Relationship Marketing, 12(2), 95-113.

• Kim, H-Y., Kang, J., & Johnson, K. K. P. (2012). Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change. International Journal of Retail and Distribution Management, 40(5), 386-387.

• Kim, H-Y., Yoo, J., Choi, D., Kim, J., Johnson, K. K. P. (2011). Personal luxury values associated with fashion brand consumption: An exploratory analysis of demographic variations in the United States. Journal of Global Fashion Marketing, 2(3), 130-138.

• Kim, H-Y., & Kwon, Y. (2011). Soulmates, best friends, and casual buddies: The relationship of U.S. college students to retailer brands. Clothing & Textiles Research Journal, 29(1), 67-82.

Professional, Institutional, and Community Leadership and Service

• Associate Editor, Journal of Global Fashion Marketing, 2019 – Present
• Conference Co-Chair, American Collegiate Retailing Association (ACRA), 2017

• Special Issue Co-Editor, Journal of Retailing and Consumer Services (JRCS), 2017

• Editorial Board Member, Clothing and Textiles Research Journal, 2009 – 2018

• Editorial Board Member, Journal of Global Fashion Marketing, 2015 –2018

Awards

• Outstanding Outreach Award, College of Design, University of Minnesota, 2020

• Professor Featured in 2018-2019 UMN Driven to Discover Campaign, University of Minnesota
• Outstanding Team Service Award, College of Design, University of Minnesota, 2019

• Youngone Best Paper Award, Global Marketing Conference, 2012, 2014

• Outstanding Research Award, College of Design, University of Minnesota, 2012

• ITAA Best Paper Award, International Textile and Apparel Association, 2007, 2008, 2010, 2020

• ACRA Best Paper Award, American Collegiate Retailing Association, 2005, 2008, 2011

Media Appearances and Interviews

• Next City, “Twin Cities’ Mall of America Gives Free Space to Small Retailers” (November 13, 2020). Available at https://nextcity.org/daily/entry/twin-cities-mall-of-america-gives-free-space-to-small-retailers
• Star Tribune, “Rosedale Center's $100M ‘lifestyle center’ project will begin next year” (September 30, 2019). Available at http://m.startribune.com/rosedale-center-s-100m-transformation-into-lifestyle-center-starts-next-year/561532142/
• Minnesota Public Radio (MPR) News, “Final Four presents opportunity for pop-up entrepreneurs” (April 5, 2019).
• Kanabec County Times, “Q&A: Vibrant communities depend on retail” (March 20, 2019).
• Fairmont Sentinel, “Rural retail is critical” (March 14, 2019).

• Minnesota Daily, “UMN faculty help rural retailers amid dire situation” (February 5, 2019).
• Pioneer Press, “Hy-Vee’s bringing more than groceries to the Cities. It’s rescuing downtrodden retail sites” (December 9, 2018).
• KTOE-1420 AM Radio, “Current state of the U.S. retail industry and its impact on rural communities,” (November 8, 2018). Pete Steiner’s Talk of the Town Interview Show

• Star Tribune, “Socially conscious shoppers shedding fast fashion” (July 25, 2013).
• CBS-WCCO TV, “Are warehouse retailer memberships worth it?” (October 8, 2012).

Professor and Interim Department Head

Director

Center for Retail Design and Innovation (CRDI)

Department of Design, Housing, and Apparel

240d McNeal
1985 Buford Ave.
St. Paul, MN 55108-6136

612-624-4904
hykim@umn.edu