dha College of Design

Barry M. Kudrowitz, Ph.D.


Dr. Kudrowitz is an associate professor and director of product design at the University of Minnesota. He received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Dr. Kudrowitz is interested in how creativity is perceived, evaluated and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Dr. Kudrowitz co-designed a Nerf toy, an elevator simulator that is in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the Journal of Food Design. More information can be found at www.wonderbarry.com



Research Interests:

  • Perception, Evaluation, and Testing of Creativity
  • Play and Humor in Design
  • Creativity and Idea Generation Tools
  • Design of Food
  • Concept Visualization and Sketching
  • Product Design Education


Course Titles (resident and outreach teaching)

Selected Scholarship

Refereed Presentations

Professional, Institutional, and Community Leadership and Service

  • Associate Editor, Food and Design Journal, 2014-present

  • Leonardo’s Basement, MSP Workshop, Advisory Board, 2014 - Present

  • Chair, Product Design Graduate/Undergraduate Minor Committee, 2011-Present 

  • Member, DHA Curriculum Committee, 2014 - Present

  • Guest Curator, Minneapolis Institute of Art, 2014-2015, “Thinking on Paper, Leonardo da Vinci’s Codex Leicester”


Honors and Awards

  • Outstanding Teaching, College of Design, University of Minnesota (2015)

  • Founder’s Day Teaching Award, Carlson School of Management, University of Minnesota (2015)





Associate Professor

Undergraduate Program Director, Product Design

Department of Design, Housing, and Apparel

15 Rapson Hall

89 Church St. SE

Minneapolis, MN 55455

(612) 624-1708



Curriculum Vitae

Faculty Website 

Product Design Website



Contact Information

College of Design

Saint Paul Offices

32 McNeal Hall, 1985 Buford Ave, St. Paul, MN 55108

P: 612-626-9068 | F: 612-625-1922

[directions and maps]

Minneapolis Offices

101 Rapson Hall, 89 Church St SE, Minneapolis, MN 55455

P: 612-626-9068 | F: 612-625-7525

[directions and maps]