Specialties & Expertise
Visual perception and information processing on the web
Affective responses and cognitive-affective decision making of consumers
Technology adoption and usage
Issues in digital retailing and multichannel retailing
Im, H. & Lee, M. Y. (2014). If I can’t see well, I don’t like the website: Website design for both young and old. Journal of the Korean Society of Clothing and Textiles, 38(4), 598-609.
Ha, Y., & Im, H. (2014). Determinants of mobile coupon adoption among US consumers: Assessment of gender difference. International Journal of Retailing and Distribution, 42(5).
Im, H., & Ha, Y. (2013). A model of permission-based marketing: Enablers and inhibitors of mobile coupon adoption. Journal of Retailing and Consumer Services, 20(5), 495-503.
Im, H. & Ha, Y. (2012). Who are the users of mobile coupons? A profile of US consumers.Journal of Research in Interactive Marketing, 6(3), 215-232.
Ha, S., & Im, H. (2012). Identifying the role of self-congruence on shopping behavior in the context of U.S. shopping malls. Clothing and Textiles Research Journal,
Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96.
Im, H., & Ha, Y. (2011). The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context. Journal of Fashion Marketing and Management, 15(3), 345-362. DOI:10.1108/13612021111151923.
Im, H., & Ha, S. (2011). An exploration of the cognitive-affective model of satisfaction in a shopping context: A testing of competing models. The Service Industries Journal„. 31(13), 2273-2288.
Im, H., Lennon, S. J., & Stoel, L. (2010). The perceptual fluency effect on pleasurable online experience. Journal of Research in Interactive Marketing, 4(4), 280-295.
Professional, Institutional, and Community Leadership and Service
Retail Merchandising Program
Department of Design, Housing, and Apparel
348 McNeal Hall
1985 Buford Ave.
St. Paul, MN 55108-6136