dha College of Design

Hyunjoo Im, Ph.D.

Specialties & Expertise

  • Visual perception and information processing on the web

  • Affective responses and cognitive-affective decision making of consumers

  • Technology adoption and usage 

  • Issues in digital retailing and multichannel retailing


Course Titles

  • RM 2215 Multichannel Retailing
  • RM 2234 Retailing in a Digital Age
  • RM 4216 Retail Promotion and Consumer Decision Making
  • APST 8268 Behavioral Aspects of Dress
  • APST 8272 Multichannel Consumers: Theories in Retail and Consumer Studies


Selected Scholarship

  • Kwon, H., Ha, S., & Im, H. (2016). Influence of mere presence of other shoppers on customer satisfaction: Social impact theory perspective. Journal of Retailing and Consumer Services, 28,304-309.  
  • Im, H., & Ha, Y. (2015). Is this mobile coupon worth my private information? Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context. Journal of Research in Interactive Marketing, 9(2), 92-109.
  • Im, H. & Hokanson, B. & Johnson, K. K. P. (20015). Teaching creative thinking skills: A longitudinal study. Clothing and Textiles Research Journal, 33(2), 129-142.
  • Im, H. & Lee, M. Y. (2014). If I can’t see well, I don’t like the website: Website design for both young and old. Journal of the Korean Society of Clothing and Textiles, 38(4), 598-609.

  • Ha, Y., & Im, H. (2014). Determinants of mobile coupon adoption among US consumers: Assessment of gender difference. International Journal of Retailing and Distribution, 42(5).

  • Im, H., & Ha, Y. (2013). A model of permission-based marketing: Enablers and inhibitors of mobile coupon adoption. Journal of Retailing and Consumer Services, 20(5), 495-503.

  • Im, H. & Ha, Y. (2012). Who are the users of mobile coupons? A profile of US consumers.Journal of Research in Interactive Marketing, 6(3), 215-232.

  • Ha, S., & Im, H. (2012). Identifying the role of self-congruence on shopping behavior in the context of U.S. shopping malls. Clothing and Textiles Research Journal,

  • Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96. 

  • Im, H., & Ha, Y. (2011). The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context. Journal of Fashion Marketing and Management, 15(3), 345-362. DOI:10.1108/13612021111151923.

  • Im, H., & Ha, S. (2011). An exploration of the cognitive-affective model of satisfaction in a shopping context: A testing of competing models. The Service Industries Journal. 31(13), 2273-2288.

  • Im, H., Lennon, S. J., & Stoel, L. (2010). The perceptual fluency effect on pleasurable online experience. Journal of Research in Interactive Marketing, 4(4), 280-295.



Professional, Institutional, and Community Leadership and Service

  • Co-guest editor of Journal of Fashion, Style, and Popular Culture: Focused issue on Fashion and Social Responsibility, 2013
  • Editorial Review Board Member, International Journal of Costume.
  • Editorial Review Board Member, Pan-pacific Journal of Business Research. 


  • Faculty Best Paper Award, American Collegiate Retailing Association (ACRA), 2014, 2016.
  • Best Paper Award, the Korean Society of Clothing and Textiles, 2014.
  • Best Paper Award, Global Fashion Management Conference, 2014.
  • Paper of Distinction Award, International Textiles and Apparel Association (ITAA), 2010, 2014.
  • Best Research Paper Award, International Textiles and Apparel Association (ITAA), 2009.


Associate Professor

Retail Merchandising Program

Director, Design Graduate Program


Department of Design, Housing, and Apparel
348 McNeal Hall

1985 Buford Ave.

St. Paul, MN 55108-6136

(612) 625-8234


Contact Information

College of Design

Saint Paul Offices

32 McNeal Hall, 1985 Buford Ave, St. Paul, MN 55108

P: 612-626-9068 | F: 612-625-1922

[directions and maps]

Minneapolis Offices

101 Rapson Hall, 89 Church St SE, Minneapolis, MN 55455

P: 612-626-9068 | F: 612-625-7525

[directions and maps]

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