Dr. Kudrowitz is an assistant professor and director of product design at the University of Minnesota. He received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Dr. Kudrowitz is interested in how creativity is perceived, evaluated and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Dr. Kudrowitz co-designed a Nerf toy, an elevator simulator that is in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the Journal of Food Design. More information can be found at www.wonderbarry.com
Course Titles (resident and outreach teaching)
Toy Product Design (PDes 3711/5711)
Concept Sketching and Rendering (PDes 3702/5702)
Food and Design (DES 3715)
Kudrowitz, B. & Dippo, C. (2014). When Does a Paper Clip become a Sundial? Exploring the Progression of Novelty in the Alternative Uses Test. Journal of Integrated Design and Process Science: Special Issue on Applications and Theory of Computational Creativity. 17(4), 3-18.
Kudrowitz, B. (2014). Emerging Technology in Toy Design. In J. Folllett (Ed), Designing for Emerging Technologies. (237-254) O’Reilly Media.
Kudrowitz, B. (2013). How (some) board games can help us be (more) innovative. In C. McCarthy and T. Rawson (Eds.). Insights Magazine, Vol 7 (12-16). Innovation Learning Network.
Kudrowitz, B., Te, P., & Wallace, D. (2012). The Influence of Sketch Quality on Perception of Product-Idea Creativity. Artificial Intelligence for Engineering Design and Manufacturing: Special Issue on Sketching. 26(3), 267-279. Most downloaded of AI EDAM 2012.
Kudrowitz, B. & Wallace, D. (2012). Assessing the Quality of Ideas from Prolific, Early Stage Product Ideation. Journal of Engineering Design: Special Issue on Design Creativity. 24(2), 120-139.
Ludden, G., Kudrowitz, B., Schifferstein, H., & Hekkert, P. (2012). Surprise and Humor in Product Design. Humor: The International Journal of Humor. 25(3), 285–309.
Kudrowitz, B. & Wallace, D. (2010). The Play Pyramid: A Play Classification and Ideation Tool for Toy Design. The Journal of Arts and Technology. 3(1), 36-56.
Alfalah, S., Kudrowitz, B., & Vickers, Z. (November 2015). Playful Design and Children’s (dis)Liking of Vegetables. Proceedings of the Second International Conference on Food Design. New York, NY.
Pilgrim-Rukavina, N. & Kudrowitz, B. (November 2015). Exploring the effects of warm-up games, criticism and group discussion on brainstorming productivity. IASDR InterPlay 2015, Brisbane, Australia.
Dippo, C. & Kudrowitz, B. (2015). The Effects of Elaboration in Creativity Tests as it Pertains to Overall Scores and How it Might Prevent a Person From Thinking of Creative Ideas During the Early Stages of Brainstorming and Idea Generation. ASME Proceedings of the 27th International Conference on Design Theory and Methodology 2015, Boston, MA
Kudrowitz, B., Oxborough, A., Stover, E. & Choi, J. (2014, June). The Chef as Designer: Classifying the Techniques that Chefs use in Creating Innovative Dishes. Design Research Society Conference 2014, UMEA.
Kudrowitz, B. & Wallace, D. (2010, October). Improvisational Comedy and Product Design Ideation: Making Non-Obvious Connections between Seemingly Unrelated Things. International Conference on Design and Emotion. Chicago.
Professional, Institutional, and Community Leadership and Service
Associate Editor, Food and Design Journal, 2014-present
Leonardo’s Basement, MSP Workshop, Advisory Board, 2014 - Present
Chair, Product Design Graduate/Undergraduate Minor Committee, 2011-Present
Member, DHA Curriculum Committee, 2014 - Present
Guest Curator, Minneapolis Institute of Art, 2014-2015, “Thinking on Paper, Leonardo da Vinci’s Codex Leicester”
Honors and Awards
Outstanding Teaching, College of Design, University of Minnesota (2015)
Founder’s Day Teaching Award, Carlson School of Management, University of Minnesota (2015)